Marketing Project Management Body of Knowledge (MPMBOK)

Global competition has forced enterprises to release products and services at the fastest speed to meet the dynamic customer needs in order to gain competitive advantages and market shares, and the most important key is the marketing of these products and services. Simply put, marketing management is a process that ranges from market research, product development and all the way to managing customer service. Today, where the product life cycle keeps getting shorter as the customer’s needs keep changing, if there’s no comprehensive and practical marketing management model in place, it would be difficult for enterprises to face the market changes and immediately release products and services to meet market demands.

MarketingPMBOK